Friday, 2 January 2015

Categorising audiences

Pearl and Dean categorise their audiences into four categories:



The audiences are highly targetable by any number of such criteria including film choice, location, age and gender. I can see from these that the age group 15-24 is popular and so I would like to have my film targeting this age range. The ratio of popularity to female and males is varied so for my film I want it to target both genders.

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